by IVYMarketing | Sep 1, 2020 | Crisis Management
Crisis in senior living and subsequent reputational and/or financial harm has always been a possibility. Fire, flood, reports of neglect or abuse, natural disaster, widespread food poisoning, cyberattack, elopements, security failures, even an active shooting…these... 
by IVYMarketing | Jun 30, 2020 | Crisis Management
Even under the best of circumstances, it’s impossible for a senior living community to be completely free of risk for COVID-19. But it’s those “best of circumstances” that are going to help afflicted communities’ reputations rebound more quickly from cases of the... 
by IVYMarketing | May 15, 2020 | Crisis Management
Perhaps more than any other, the senior living industry will need to make significant operational, structural and attitudinal changes in the wake of the coronavirus crisis ? not only to protect residents, but to restore prospects? and the public?s faith in senior... 
by IVYMarketing | Mar 15, 2020 | Crisis Management
It?s unprecedented. The phenomenon known as the coronavirus has confirmed the importance of fast, effective, informed, and impactful crisis communications management. Just one short month ago, none of us had ever heard of COVID-19, let alone thought, talked, and read... 
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