Taking a Pass on Crisis Communications Is So Last Year
Crisis in senior living and subsequent reputational and/or financial harm has always been a possibility. Fire, flood, reports of neglect or abuse, natural disaster, widespread food poisoning, cyberattack, elopements, security failures, even an active shooting…these...
8 Good Things to Come Out of the COVID-19 Crisis
The Importance of a Good Reputation Pre-Crisis
Even under the best of circumstances, it’s impossible for a senior living community to be completely free of risk for COVID-19. But it’s those “best of circumstances” that are going to help afflicted communities’ reputations rebound more quickly from cases of the...
COVID-19 Has Changed Senior Living Forever: What to Expect in the Wake of Crisis
Perhaps more than any other, the senior living industry will need to make significant operational, structural and attitudinal changes in the wake of the coronavirus crisis ? not only to protect residents, but to restore prospects? and the public?s faith in senior...
Managing Communications Amidst COVID-19
It?s unprecedented. The phenomenon known as the coronavirus has confirmed the importance of fast, effective, informed, and impactful crisis communications management. Just one short month ago, none of us had ever heard of COVID-19, let alone thought, talked, and read...
Extinguishing the Embers of Smoldering Crisis
Imagine the embers of a fire. They?re not a scorching blaze; they don?t make much noise. They can last for hours, placidly glowing along. Now imagine something catches one of those embers ? maybe a gust of wind or a piece of cloth. What happens??Whoosh!?Flames rage...
Crisis Communications Part III: Reaching Inside the Company
In parts I and II of our series on crisis communications, we provided an overview of what crisis in business is ? and is not ? and explored how to plan for crisis and respond to the media and other outside parties. In this third and final part, we look at internal...
Crisis Communications Part II: Reaching Outside the Company
In part I of our series on crisis management, we explained what a crisis in business is ? and what it is not. In this second part, we will examine external crisis communications and how to effectively plan for and disseminate information about your company?s crisis to...
Crisis Management: An Overview
Crisis is something no business wants, but all companies should be prepared for crisis well ahead of time. In this three-part series, we will examine crisis communications in general, then look at internal and external crisis communications specifically. What Is a...